Is the role of the hotel concierge going obsolete?
I can see dignified concierges everywhere clutching their golden keys and gasping in indignation at the title of this post. But hear me out.
Technology has placed a world of resources at the fingertips of travelers. Mobile applications allow us to walk out of our hotel, point our phone into the street, and find local restaurants and entertainment, peruse reviews, consult maps and make reservations. In a PhoCusWright survey last year, 67% of travelers reported having used a mobile device to find local services. Almost daily, hotels and travel companies are releasing mobile apps and mobile-compatible websites packed with information normally dispensed by the capable hotel concierge.
Where does that leave the concierge? Parking cars? Slinging drinks in the lounge?
Let’s hope not. As a traveler, I love having the services of a concierge. But I’ve noticed an alarming trend of late: the empty concierge desk. During the economic downturn, hotel managers were forced to find ways to cut costs, and many set their sights on the concierge. There he sat, primly at his desk, occupying prime lobby real estate and yet taking in no revenue. Compared to the back-breaking work of housekeeping and the frenetic work of the kitchen, the role of the concierge seemed a bit frivolous in such lean times. Out came the schedule, and concierge hours were slashed. In some hotels, a permanent “Off Duty” sign was placed on the desk. (more…)


A few years ago at Opus Hotel Vancouver we relocated a couple who had driven up from Washington state to celebrate the husband’s fiftieth birthday. It was a nasty thing to do, but it happens in the hotel business, more frequently than most travelers think. Like the airlines, hotels overbook when demand is high, banking on a few no-shows, and occasionally we get caught with our pants down. Unlike the airlines, however, we don’t broadcast an oversold situation to a holding lounge full of travelers. We handle relocate situations discreetly, one-on-one with travelers, and typically no one is the wiser.
