Comments on: Online Reviews: The Bane of Hotels’ Existence or an Unprecedented Opportunity to Engage Travelers? http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/ UNIQUELY STYLISH AND ALWAYS FRESH / UNIQUE, CHIC ET NOVATEUR Thu, 11 Mar 2010 22:51:26 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for | The Best Hotel Blogs - Blogging Hotels, Restaurants, Hospitality, Travel, Tourism http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1224 “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for | The Best Hotel Blogs - Blogging Hotels, Restaurants, Hospitality, Travel, Tourism Thu, 24 Dec 2009 15:54:06 +0000 http://www.opushotel.com/blog/?p=272#comment-1224 [...] my last post I wrote about online travel reviews from a hotelier’s perspective. This time I take off my [...] [...] my last post I wrote about online travel reviews from a hotelier’s perspective. This time I take off my [...]

]]> By: Sunil Tosawar http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1221 Sunil Tosawar Fri, 11 Dec 2009 10:29:45 +0000 http://www.opushotel.com/blog/?p=272#comment-1221 Thanks for this information Thanks for this information

]]> By: Daniel Edward Craig http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1194 Daniel Edward Craig Fri, 06 Nov 2009 20:24:44 +0000 http://www.opushotel.com/blog/?p=272#comment-1194 Wise words as usual, Madigan - particularly when you're agreeing with me ;) It's not as much the reviews that should make hotels think twice about linking to TripAdvisor but the barrage of ads, pop-ups etc encouraging potential guests to book elsewhere. Wise words as usual, Madigan – particularly when you’re agreeing with me ;)

It’s not as much the reviews that should make hotels think twice about linking to TripAdvisor but the barrage of ads, pop-ups etc encouraging potential guests to book elsewhere.

]]> By: David Wood http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1193 David Wood Thu, 05 Nov 2009 19:15:40 +0000 http://www.opushotel.com/blog/?p=272#comment-1193 TripAdvisor would win so much more support from hoteliers if it would sort its consumer responses so they could be sorted into 1. the last 3 months reviews 2. the last 6 months reviews 3. the last years 4. the last 2 years 5. and the last 3 years 6. lastly a group of power users who have made more than 20 reviews - seasoned reviewers not those with an occasional quirky review. Such sorting would allow users to see if today was better than yesterday and feel confident from experienced reviewers and travelors. David Wood greatorgrotty.blogspot.com TripAdvisor would win so much more support from hoteliers if it would sort its consumer responses so they could be sorted into
1. the last 3 months reviews
2. the last 6 months reviews
3. the last years
4. the last 2 years
5. and the last 3 years
6. lastly a group of power users who have made more than 20 reviews – seasoned reviewers not those with an occasional quirky review.

Such sorting would allow users to see if today was better than yesterday and feel confident from experienced reviewers and travelors.

David Wood
greatorgrotty.blogspot.com

]]> By: “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for - Hotels and Travel Reservations http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1190 “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for - Hotels and Travel Reservations Thu, 05 Nov 2009 01:36:12 +0000 http://www.opushotel.com/blog/?p=272#comment-1190 [...] Online Reviews: The Bane of Hotels’ Existence or an Unprecedented Opportunity to Engage Travelers? [...] [...] Online Reviews: The Bane of Hotels’ Existence or an Unprecedented Opportunity to Engage Travelers? [...]

]]> By: “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for | Opus Hotel's Blog http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1189 “A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for | Opus Hotel's Blog Thu, 05 Nov 2009 00:48:06 +0000 http://www.opushotel.com/blog/?p=272#comment-1189 [...] my last post I wrote about online travel reviews from a hotelier’s perspective. This time I take off my [...] [...] my last post I wrote about online travel reviews from a hotelier’s perspective. This time I take off my [...]

]]> By: Madigan Pratt http://www.opushotel.com/blog/online-reviews-the-bane-of-hotels%e2%80%99-existence-or-an-unprecedented-opportunity-to-engage-travelers/comment-page-1/#comment-1183 Madigan Pratt Thu, 22 Oct 2009 14:23:50 +0000 http://www.opushotel.com/blog/?p=272#comment-1183 You're right - it's time for hoteliers to take a much more active but judicious role in reviewing and responding to online reviews. Handled properly, management responses on sites like TripAdvisor can actually help communicate the hotel's positioning and enhance the brand. I'm still an advocate for placing a prominent link to TripAdvisor on a hotel's site (opening in a new window of course). It shows site visitors confidence in the product and they will most likely go there anyway. Why not save them the trouble of looking up the hotel? Of course, if a hotel doesn't have confidence in their product - that's a horse of a different color. You’re right – it’s time for hoteliers to take a much more active but judicious role in reviewing and responding to online reviews. Handled properly, management responses on sites like TripAdvisor can actually help communicate the hotel’s positioning and enhance the brand.

I’m still an advocate for placing a prominent link to TripAdvisor on a hotel’s site (opening in a new window of course). It shows site visitors confidence in the product and they will most likely go there anyway. Why not save them the trouble of looking up the hotel?

Of course, if a hotel doesn’t have confidence in their product – that’s a horse of a different color.

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