UNIQUELY STYLISH AND ALWAYS FRESH / UNIQUE, CHIC ET NOVATEUR
With the 2010 Winter Olympic Games due to start in Vancouver this Friday, I decided to pay a surprise visit to Opus Hotel to check in on frantic last-minute preparations. I didn’t exactly find what I expected!
Sometimes I miss the days when I was in sales. I got to travel all over the continent at the company’s expense and – my favourite pastime – check out other luxury hotels. This job keeps me chained to Opus most of the year. But this fall will be a heavy travel month for me.
On Sunday I’m going to Seattle for Opus Hotel’s annual sales & marketing retreat – or, as they say in ultra-positive business speak, “advance”. We’re staying at The W, where we’ll conduct sessions on 2007 marketing, sales and brand evolution. We’ll also check out the latest & greatest in Seattle hotels and see if anyone is doing anything new and interesting. If so, we plan to steal their ideas and try to pass them off as our own, which will make our sales & marketing plan all the more impressive. We won’t feel bad, because Seattle is stealing a lot of Vancouver’s Alaska cruise business. I guess they need it, with Hotel 1000 recently opened and a Four Seasons and Pan Pacific on the way.
After Seattle, in case you missed all my gloating in previous posts, comes my vacation in Europe. Unfortunately, my expensive tastes will have to take a holiday with me, since I’m not prepared to pay 500 Euros for a good hotel. So, I’ll be slumming it in cheap, likely roach-infested B&Bs, hoping no one recognizes me. The day I get back Opus is holding our 4th anniversary staff party at the Rowing Club. I’ll probably be so jetlagged staff will have to prop me up in a corner and slap me awake every so often. But they’re used to that from meetings.
Next I’m off to Toronto for a Tourism Vancouver media event. I’ll be staying at The Drake, which gets lots of great buzz, so I’m hoping to appropriate ideas from them too. From Toronto I fly to Montreal for our annual executive retreat – um, I mean advance. We’re there to plan for 2007 and to check out what’s new and hot in hotels, lounges and restaurants. Each night we’ll be staying at a different hot boutique hotel – Le Germain, the St Paul and Godin in case you were thinking of sending us an amenity.
Last year we held our executive advance in New York. In 72 hours we checked out 50 hotels, restaurants and lounges. We had strict, oppressive rules like only one drink per venue to ensure we were always on the move. We stayed in a different hotel each night – 60 Thompson, Hotel Gansevoort and Hotel on Rivington – all super cool in their own way. Norah, our New York publicist, got us on the list at some of the city’s most popular clubs like Marquee, Bed and Double Seven. Being ushered past the waiting masses through the velvet ropes made us feel extremely important – until the doorman at Bungalow 8 told us he didn’t care if we were on the list, we weren’t getting in, now scram. We had to skulk past all the people we had just smugly marched by.
In New York we had hoped to steal lots of great ideas, but we learned more about what not to do. At one hotel a front desk agent and bellman had a fight in front of us over showing a room. The bellman finally agreed, and was sullen, disinterested and chewing gum for the whole tour. We suddenly understood how Russell Crowe felt at the Mercer.
If these retreats/advances sound awesome, they are. We get out of town, brainstorm, analyze, commend and critique, all in an urban, inspirational environment. The investment always pays off, and it’s been a key part of Opus Hotel’s success. When I say we steal ideas from other hotels, I say it partly in jest. As an independent we try to keep on the cutting edge of everything, so we don’t often encounter ideas we haven’t already thought of. It’s more common for other hotels to steal ideas from us. But as they say, imitation is the highest form of flattery.
In my absence Katrina, our DOSM, has promised to write a post or two. Whenever I ask her what she plans to write she breaks into a wicked cackle. Remember, Katrina, it’s performance review time in November.
I’m sure you’ll enjoy hearing from Katrina. Have a great few weeks.
I’m still smarting from a review posted on a travel website recently by an unhappy guest. It’s hard not to take these comments personally. I’m passionate about the hotel, as are my staff, and we want everyone to love Opus. The frustrating thing is the review is anonymous, so I can’t respond and try to make things right.
With the ever-increasing popularity of websites like TripAdvisor, Fodors and Yahoo Travel, consumers are more empowered than ever, and hotels are at their mercy. Travellers can now bypass the propaganda on the hotel’s website and go direct to its guests for the real story. The day we hoteliers have always feared has arrived, God help us all. No more smoke and mirrors!
As a traveller, however, I love this new trend. Problem is, consumers don’t always agree. In my search for hotels in Rome for my upcoming vacation, I’ve come across hotel reviews ranging from “THIS HOTEL ROCKS!” to “THIS HOTEL SUCKS!” Which do I believe? Since the reviews are anonymous, how do I know that the “ROCKS!” reviewer isn’t the hotel manager, or his mother? If I follow his advice and it turns out the hotel really does suck, how can I hunt him down and hurt him for spoiling my vacation?
Fortunately, many of these sites rank hotels and give averages, so negative and positive comments tend to balance out. There are also helpful tips and entertaining anecdotes. Whenever I want to feel better about myself I read up on the “worst rated” hotels. Some sites even feature amateur photos. But even the most beautiful hotels look kind of scary without a professional photographer, stylist and supermodels posing as rapturous travellers. As for bogus reviews, TripAdvisor claims to review all submissions before they’re posted, and penalizes hotels for fake reviews. I don’t know why a hotel would spend time fabricating reviews anyway; it only sets up false expectations. I’d rather focus on fine-tuning services to generate authentic reviews.
The immature, spiteful side of me sometimes wishes there was a website for hotels to rate guests. I’d give a “not impressed” rating to the guest who trashed a room last weekend and was found naked, drunk and bleeding from the you-know-what in the hallway after getting a Prince Albert (look it up at your own risk!). And I’d give a “very disappointed” rating to the guest who wrote a scathing, libelous letter about me that was published in Condé Nast Traveler after her car was towed from a clearly-marked no-parking zone and I refused to reimburse her. That happened 12 years ago, but I’m still mad. Otherwise, I’d write rave reviews about Opus guests, who are generally well-traveled, super-cool, and spend lots of money. Oh, except for the guy who checked in a few months ago and racked up over $4,000 in charges – with a stolen credit card. I’d probably give him a “do not recommend.”
If you have a bad hotel experience my advice is to contact the general manager directly and give him or her a chance to fix things. Try not to embellish your story or say nasty, malicious things about staff. Listing all the important people you know personally won’t really advance your case, either. Stick to the facts, and present a fair assessment of your experience. If you want compensation, say so. If you’ve been mistreated, any respectable general manager will acknowledge this and will make amends. We didn’t work our way up the ladder in the hospitality business from being petty and defensive.
If you’re not happy with the response, then by all means go ahead and publicize your experience on a travel website. But again, give a fair, rational assessment, which will lend you greater credibility. Try to avoid hyperbole, as in “it was the absolutely most unbelievably worst experience ever in my whole entire life”. Also, go easy on the CAPITAL LETTERS and exclamation marks!!!!! You risk being written off as an embittered, raving, possibly unstable person.
I’m always appreciative when guests take the time to provide feedback, good or bad. Either way, it helps me understand what we’re doing right and what we can do better. Fortunately, I get loads of positive comments and very few negative comments. But it’s the negative comments that keep me up at night. It’s like throwing a party and everyone but one person shows up, but instead of celebrating the amazing turnout you spend the night in a corner obsessing over why that person didn’t show. If you’re like me, you’ll do everything you can to ensure that person shows up next time and has a great time.
Guest comments are always welcome at comments@opushotel.com. All are reviewed and answered by me – unless they’re anonymous.
After meeting Stephen Perrine recently, Editor-In-Chief of Best Life magazine and all-around great guy, I picked up the current issue and came across an article by Peter Greenberg, author of Hotel Secrets From the Travel Detective. Mr. Greenberg advises readers looking for hotel room upgrades to call ahead to the general manager or director of sales and establish a relationship. This explains the calls I’ve received lately, seemingly out of the blue, from guests wanting to chat.
I think I speak on behalf of all general managers when I say I hope not many people take Mr. Greenberg’s advice. We’re always happy to hear from guests, but we’re not so eager to hear from guests looking for a free upgrade. If you’re determined to get an upgrade, my advice is to request one at the time of reservation. If the agent can’t confirm it then, ask him or her to note it on your reservation, with a reason for the request if you have one. Management reviews arrivals each day, and they are in the best position to upgrade you if something is available. But don’t have a hissy fit upon arrival if it hasn’t been granted. If you really need a bigger room, pony up.
When hotel managers travel we try to take care of one another, offering a special rate, upgrade or amenity, and sometimes even a comp room. If this sounds like favouritism, it is. GMs are “Connectors”; we have a vast network of contacts in the travel industry and we talk about our brand experiences ad nauseum to anyone who will listen. People come to us for recommendations, and we’re always happy to dispense our sage advice. So it’s in our best interest to recruit one another as brand advocates. It’s also nice to have a deposit in the favour bank.
Before I travel I go online to see where I want to stay, then email the general manager to request an industry rate. I almost always get a favourable reply. Except last week, when I contacted Hotel Le Meurice in Paris. It’s more old-world than I tend to like, but I thought it would be fun to experience, and I’ve heard great things. I almost fell to the floor when I saw their rate: CDN $1,292 per night. They were also offering a “Decoding Da Vinci” package, which I thought was a bit unoriginal and bandwagon-ish, but only because I’m (apparently) the only person on earth who thought the book was semiliterate pulp. (Oops, so much for Dan Brown ever staying at Opus). My request for an industry rate was met with a polite but resounding “Non!” September is peak season, my contact explained, and no discounts are available, not on any day, not at any time, not for anyone. Tres désolée.
I was disappointed, but I do respect the decision, even admire it, and certainly envy it. Oh, to be in a position to banish discounts entirely – let them eat cake! Hotel managers understand better than anyone that peak season – or any busy time – is not the time to ask for favours. We must make hay while the sun shines. So please don’t ask us for a seniors rate for your Aunt Sally during the 2010 Winter Olympics.
As for upgrades, hotels are becoming as tightfisted as airlines. When I worked as a sales manager at Canadian Airlines I was overwhelmed with requests for upgrades, special fares and free flights. I learned from my manager that the industry was changing, and we no longer gave things away, not without a trade of equal value. Unfortunately, this change didn’t happen fast enough for Canadian; they went bankrupt. The same principle applies to hotels. If you want a gift certificate for your golf tournament, be prepared to convince us how the exposure will benefit the hotel. Charities are an exception, but even then the hotel benefits by generating goodwill, helping a good cause, and making staff feel magnanimous.
Incidentally, Mr. Greenberg’s name looked familiar to me, so I looked him up in Guest History, the hotel’s equivalent of Google. Sure enough, he stayed at Opus a while back. Did he get an upgrade? Even better.
He got a comp room.
At Opus we host lots of media, and in return they write stories about Vancouver and (we hope) say great things about us. Recently I’ve been approached by writers of travel blogs like vagablond.com who want write a review. Tech companies and celebrity publicists have long recognized the ability of popular bloggers to generate buzz. But only recently has the travel industry begun to catch on.
Yesterday I had lunch with a colleague, Mika, from Tourism BC, who told me she wants to host a media fam comprised solely of bloggers. I think it’s a brilliant idea. Now that I’m a blogger, the importance of bloggers in my mind has increased dramatically.
For those not familiar with the term “fam”, it is short for familiarization trip. Hotels and tourism bureaus host groups of travel agents, meeting planners and corporate bookers to allow them to experience a destination firsthand. The objective is show them such an amazing time that they go home and tell everyone. Everything is usually free, which makes me think that bloggers would be very enthusiastic participating.
When Opus first opened we hosted all sorts of fams to get the word out, giving free accommodation to anyone remotely influential in the travel industry. We now restrict fams to media groups and film companies, who generate the best results. For media fams, our publicists in LA and New York corral journalists from a variety of outlets. We put them up for a few nights, host a dinner, and hook them up at various spas, restaurants and attractions. Past notable participants include George Wayne of Vanity Fair and Grant Stoddard of Men’s Health.
One of our more memorable media fams took place at the same time Anthony Bourdain, bad boy chef and author of Kitchen Confidential, was staying at Opus. We invited him to our reception, and over champagne he enthralled us with anecdotes about his life as a celebrity chef and hedonist. Moments earlier, Ben Affleck and Jennifer Garner had been spotted in the lobby, so everyone was feeling that Opus was quite a fabulous place to be.
Then I noticed smoke billowing from the behind of a man Anthony had arrived with. He had unwittingly backed up against a candle and set his jacket on fire. The jacket went up in flames, everyone screamed, and the man ran around in circles crying out for help. Someone yelled at him to remove the jacket, which he finally did, throwing it to the floor. We all poured our drinks on it (a waste of good champagne), and a banquet server stamped it out.
The man was not hurt, but he was very angry. After uttering veiled threats about suing the hotel, he marched off in a huff, clutching his smoldering jacket, never to be seen again. It turned out that he was not with Anthony; in fact, no one knew who he was. Still, I feared that every piece written by these journalists would start with this story, the lesson being not to crash a party at Opus or you may be set on fire. Fortunately, they focused on the more positive aspects of their stay.
Anthony Bourdain swept into Vancouver once again a few weeks ago, on a tour to promote his new book, The Nasty Bits. I haven’t read it yet, but I loved Kitchen Confidential. We held a reception for him, where he once again regaled local media and staff. Fortunately, this time no one was set on fire.
It’s room inspection time at Opus. Every manager, from sales manager to controller, gets a block of rooms and a detailed list of items to check off. Walls, mirrors and artwork free of smudges? Check. Toilet paper roll folded into a perfect triangle? Check. Magnum Opus CD playing at turndown? Check. Mini-bar liquor bottles watered down? Check.
[kidding about that last one, of course]
It’s a lot of work, and it’s nerve-racking for our room attendants, but getting our managers into the rooms, checking under beds and lifting sofa cushions, is a great way to familiarize them with guestrooms. An eye for detail and general fussiness are prerequisites in this industry. Because if we don’t find it first, a guest will.
Some of the tricks of the trade to ensure a room has been properly cleaned include running your fingers along picture frames, baseboards and the far reaches of closet shelves. Look at things from a guest’s perspective. Place yourself somewhere a guest will go but an employee would not. Lie down on the bed. Sit on the lid of the toilet. It’s amazing what you might discover. Just make sure the room isn’t reserved or you’ll have some explaining to do when a guest walks in.
In addition to room inspections, once a day I do my “rounds” at Opus. This involves inspecting guest floors, outlets, facilities, meeting rooms and the building’s exterior. Along the way I often pick up debris, tidy up the lounge, seat patrons in Elixir or help guests with directions. My noble nature stops at valet parking, for which staff and guests are grateful (see Never a Dull Moment below). After an unfortunate incident in which a guest thought I was stealing her suitcase, I’ve learned to make sure I’m wearing my nametag before helping with luggage.
Years ago, while on my rounds at another hotel I detected the unmistakable odor of fish. I sniffed my way down the hall, the odor growing stronger as I approached the ice machine room. I lifted the lid. Grinning up at me was a large salmon on a bed of ice. It seems a group of executives had just checked in after a fishing expedition, and one of them wanted to keep his catch fresh. We put the salmon in the hotel cooler for safe-keeping, and drained the ice machine.
At Opus we have a program called “A Day In The Life” that allows employees to experience another position in the hotel for a day. A front desk agent can shadow the director of sales. A reservations agent can shadow the catering manager. So far no one has signed up to be general manager, but I’m still hoping, because I could use a day off. I myself am contemplating a day in housekeeping. I like to clean, and I want to gain a better understanding of what makes this department so good at what they do. But I have to admit I fear I might not pass my room inspections.
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