Archive for the ‘Social Media’ Category

Technical Challenges for the Technically Challenged

April 1st, 2007

It seems my recent posts have not been going out to the subscriber list – a travesty! Our web designer extraordinaire Pierre seems to have fixed the problem, so this is a quick post to see if it’s working. Check out the latest, and thanks to all my loyal readers (make that reader, Dad got bored but Mom’s still hanging in).

Guests Behaving Badly

November 24th, 2006

Last weekend was a challenging one at Opus. You would have thought it was a full moon. Maybe the incessant rain and contaminated water seeped into our brains. Whatever the reason, by Sunday three of our guests had been blacklisted. They won’t be welcome back.

Of course, I never divulge the identity of guests, but I will say that one decided to hold a very loud party in his suite, and was indignant when we shut it down. He was even more belligerent the next day when we informed him he’d have to pay for the room charges of his neighbour, whose room and tax were refunded due to the disturbance. We didn’t press the issue when things got ugly, but we also won’t be registering him again.

Guests who arrive without a reservation are often suspect. Of course, lots of perfectly decent people rent hotel rooms spontaneously. But for some reason same-day reservations are the most likely to cause trouble. “Cash-only” guests are a red flag too, which is why some hotels won’t even register them.

Another challenging guest this weekend was a drag queen. I passed him in the lobby on Friday night and he looked fabulous – tall, thin and glamorous, with big blonde hair and lots of makeup. It was cool having a drag queen in residence, I thought at the time; added some colour to Opus. Unfortunately, it added a bit too much colour. I guess he didn’t like the colour of his room, because he repainted it – with his makeup. It was everywhere: carpet, walls, doors and bedding, resulting in a large cleaning bill. Bad drag queen, bad.

The third guest had a steady stream of, um, “rentals” (an industry term) to his room whom he claimed were his “nieces”. One got off on the wrong floor late in the night and knocked on another guest’s room to offer her services. The couple politely declined, and promptly called the front desk. That’s all I’ll say on this issue.

Oh, and another guest punched a hole in the wall of his room. But he fessed up (people usually neglect to mention these things at checkout, like we’re not going to notice). And he was gracious and apologetic, offering to pay for damages. So we’ll let him come back. We all have our bad days.

When I was duty manager at the Pan Pacific we used the term “UD”, for Undesirable, to identify a visitor who might cause trouble. One afternoon a scruffy-looking guy in a lumberjack’s coat came to the front desk and asked me for a room. Deciding he was a UD, I politely informed him that the hotel was sold out. I guess he didn’t believe me, because he went across the street and called Reservations, who said, “Sure, come on over! We have lots of rooms”. He did, and marched right up to me, yelling and swearing. Turns out he was an executive with Truck Loggers Association, one of the hotel’s top clients. Oops. Suddenly, a room was available.

At Opus we welcome people from all walks of life, and we don’t judge their conduct, as long as they respect their environment and don’t do anything illegal or harmful. Fortunately, for every misbehaving guest there are hundreds of wonderful guests. Because the safety and security of guests, employees and property is paramount, sometimes we’re forced to be less understanding and compassionate that we’d like. Sensitivity and tact are essential. I can picture Dawn, our very-pregnant Guest Services Manager, sweetly but firmly informing the guest who had the party in his suite that he won’t be welcome back. Ever. I’m sure she handled it brilliantly.

Sometimes I miss my days in operations. But only sometimes.

The Tyranny of the Mistreated Traveller

August 11th, 2006

I’m still smarting from a review posted on a travel website recently by an unhappy guest. It’s hard not to take these comments personally. I’m passionate about the hotel, as are my staff, and we want everyone to love Opus. The frustrating thing is the review is anonymous, so I can’t respond and try to make things right.

With the ever-increasing popularity of websites like TripAdvisor, Fodors and Yahoo Travel, consumers are more empowered than ever, and hotels are at their mercy. Travellers can now bypass the propaganda on the hotel’s website and go direct to its guests for the real story. The day we hoteliers have always feared has arrived, God help us all. No more smoke and mirrors!

As a traveller, however, I love this new trend. Problem is, consumers don’t always agree. In my search for hotels in Rome for my upcoming vacation, I’ve come across hotel reviews ranging from “THIS HOTEL ROCKS!” to “THIS HOTEL SUCKS!” Which do I believe? Since the reviews are anonymous, how do I know that the “ROCKS!” reviewer isn’t the hotel manager, or his mother? If I follow his advice and it turns out the hotel really does suck, how can I hunt him down and hurt him for spoiling my vacation?

Fortunately, many of these sites rank hotels and give averages, so negative and positive comments tend to balance out. There are also helpful tips and entertaining anecdotes. Whenever I want to feel better about myself I read up on the “worst rated” hotels. Some sites even feature amateur photos. But even the most beautiful hotels look kind of scary without a professional photographer, stylist and supermodels posing as rapturous travellers. As for bogus reviews, TripAdvisor claims to review all submissions before they’re posted, and penalizes hotels for fake reviews. I don’t know why a hotel would spend time fabricating reviews anyway; it only sets up false expectations. I’d rather focus on fine-tuning services to generate authentic reviews.

The immature, spiteful side of me sometimes wishes there was a website for hotels to rate guests. I’d give a “not impressed” rating to the guest who trashed a room last weekend and was found naked, drunk and bleeding from the you-know-what in the hallway after getting a Prince Albert (look it up at your own risk!). And I’d give a “very disappointed” rating to the guest who wrote a scathing, libelous letter about me that was published in Condé Nast Traveler after her car was towed from a clearly-marked no-parking zone and I refused to reimburse her. That happened 12 years ago, but I’m still mad. Otherwise, I’d write rave reviews about Opus guests, who are generally well-traveled, super-cool, and spend lots of money. Oh, except for the guy who checked in a few months ago and racked up over $4,000 in charges – with a stolen credit card. I’d probably give him a “do not recommend.”

If you have a bad hotel experience my advice is to contact the general manager directly and give him or her a chance to fix things. Try not to embellish your story or say nasty, malicious things about staff. Listing all the important people you know personally won’t really advance your case, either. Stick to the facts, and present a fair assessment of your experience. If you want compensation, say so. If you’ve been mistreated, any respectable general manager will acknowledge this and will make amends. We didn’t work our way up the ladder in the hospitality business from being petty and defensive.

If you’re not happy with the response, then by all means go ahead and publicize your experience on a travel website. But again, give a fair, rational assessment, which will lend you greater credibility. Try to avoid hyperbole, as in “it was the absolutely most unbelievably worst experience ever in my whole entire life”. Also, go easy on the CAPITAL LETTERS and exclamation marks!!!!! You risk being written off as an embittered, raving, possibly unstable person.

I’m always appreciative when guests take the time to provide feedback, good or bad. Either way, it helps me understand what we’re doing right and what we can do better. Fortunately, I get loads of positive comments and very few negative comments. But it’s the negative comments that keep me up at night. It’s like throwing a party and everyone but one person shows up, but instead of celebrating the amazing turnout you spend the night in a corner obsessing over why that person didn’t show. If you’re like me, you’ll do everything you can to ensure that person shows up next time and has a great time.

Guest comments are always welcome at comments@opushotel.com. All are reviewed and answered by me – unless they’re anonymous.

Miscellaneous Thoughts of Little Consequence

June 30th, 2006


How’s that for a gripping lead? A few months ago, when Katrina, our director of sales & marketing, came up with the idea of a general manager’s blog I thought it was brilliant. Back then I didn’t realize how hard it would be to come up with new material each week, and to find time to write it. I’m already looking forward to my two-week vacation in September, when I’ll be foisting this job on some unsuspecting colleague. (um, Katrina…?)

Truth is, I didn’t expect anyone to read my posts. But in just a couple of months these pages have been viewed by thousands. I’ve received lots of great comments, and would like to thank those who wrote for your encouraging words.

Interestingly, the only concerns about content came internally, from our LA-based publicists, who feared I had gone too far. What? they cried, you dished the name of the diva who used the F word on you? Eek! What, you admitted that Opus occasionally relocates guests? Double eek! What, you said the word “cleavage”? Triple eek! Their concerns compelled me to go back and soften some of my comments. Ironically, sanitizing my writing made me feel dirty, like I had compromised my artistic integrity. But our publicists are savvy, and they’ve done great things for Opus, so when they cry “Eek!” I listen.

Now, however, I find myself desperate for new content. It’s not that I don’t have a lot to say, the problem is that whenever I come up with an irreverent new idea I hear the publicists crying “Eek!” The pressure to perform within these parameters is daunting. I may have to start making things up.

One fairly innocuous subject I’m considering is chronicling the nine hotels I’ve worked for during my career. Sounds riveting, I know. But there have been interesting moments. For example, in 1996 I accepted, sight unseen, my “dream job” as director of sales & marketing at a resort in Micronesia. Where Micronesia is I’m still not entirely sure. It’s somewhere between Guam and the Philippines, a group of stunningly beautiful islands (pictured above). I signed a two-year contract, gave up my job and my apartment, held a going-away party that rivaled the closing ceremonies of the 2006 Winter Olympics, and got on the plane. It took me 36 hours to get there, and two hours to realize I had made a terrible mistake. A month later I was back in Vancouver, returning everyone’s going-away presents. I’ll explain why in a future post, but suffice it to say that as the plane took off from the island I had my middle finger planted firmly against the passenger window.

In another post I plan to shamelessly plug the mystery novel I wrote, called Murder at The Universe, which will be published in September ’07. It’s about a highly dedicated hotel manager whose universe is turned upside down when his colleagues become suspects in the hit-and-run death of the hotel’s beloved owner. The incident occurs after a boozy staff party, on the eve of the arrival of a militant anti-impaired driving conference. General chaos ensues as values clash among hotel staff, activists, guests and the media. It’s really fun, and I wrote it all by myself. You can pre-order it on Amazon now.

I should add a disclaimer that all characters in my novel – and the hotel itself – are purely fictional. Already I’ve had to reassure the owners of Opus that I came up with the premise long before I met them, and their lives are safe (for now). The great news is that the publisher has offered me a 3-book deal to develop the novel into a series. I won’t be giving up my day job, though, partly because I love it, and partly because I need new material. But mostly because I pretty much spent the advance celebrating a couple weeks ago.

Well, then, I’ve effectively completed this week’s post with mindless blather. I think that now makes me a bona fide blogger.

Never a dull moment

May 11th, 2006

So. A hotel manager’s blog. Maybe a first in the industry, likely not the last. This blog is inspired by a series of columns I wrote in the National Post about the daily life of a hotel manager. There is an enormous amount of interest in the behind-the-scenes workings of luxury hotels. Or so I like to think. Truth is, I’m not sure if anyone actually read my columns. Even friends and family are a bit vague when asked.

Without a doubt, hotels can be fascinating places. Things are rarely as calm and dignified in the “back of the house” as they are in the “front of the house”. It’s an ideal setting for a reality TV show. In fact, Opus participated in one a while back called Crash Test Mommy. The premise: harried mother with lots of bratty kids switches lives with childless friend. Mom checks into luxury hotel for weekend of pampering while “friend” checks into her home for weekend of Kids Gone Wild. 

I made a cameo appearance as the obsequious hotel manager in one episode, and my entire belief system was shattered when I discovered that “reality” TV involves a lot more acting than reality. A scene in which I toured the ecstatic mother through her penthouse suite had to be reshot repeatedly because I kept flubbing my lines. After the suite scene, we went back and staged the arrival scene. Due to a staff shortage I had to sub in as the chauffeur. Mom played it up for the camera as we pulled up, oohing and aahing as though it were her first look at Opus and we hadn’t just spent hours filming inside. I accidentally drove the hotel car onto the sidewalk, almost taking out a bellman. That was the end of my reality TV career.

I’d like to say there’s never a dull moment when you’re in charge of a luxury hotel. But, sadly, there are lots of dull moments. But not to worry, in this blog I’ll take Stephen King’s advice to writers: I’ll leave out the boring parts. I’ll focus on daily challenges and rewards of running a hotel, on some of the more unusual situations I’ve encountered, and, yes, on some of my most humiliating experiences. Who knows, I might even dish some dirt. But I’ll always protect the privacy of our guests, which is paramount. Oh, and I promise to be a blogger, not a flogger – I’ll keep Opus propaganda to a minimum. The hotel’s track record speaks for itself.

I hope you enjoy.