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Is the role of the hotel concierge going obsolete?

I can see dignified concierges everywhere clutching their golden keys and gasping in indignation at the title of this post. But hear me out. 

Technology has placed a world of resources at the fingertips of travelers. Mobile applications allow us to walk out of our hotel, point our phone into the street, and find local restaurants and entertainment, peruse reviews, consult maps and make reservations. In a PhoCusWright survey last year, 67% of travelers reported having used a mobile device to find local services. Almost daily, hotels and travel companies are releasing mobile apps and mobile-compatible websites packed with information normally dispensed by the capable hotel concierge.

Where does that leave the concierge? Parking cars? Slinging drinks in the lounge?

Let’s hope not. As a traveler, I love having the services of a concierge. But I’ve noticed an alarming trend of late: the empty concierge desk. During the economic downturn, hotel managers were forced to find ways to cut costs, and many set their sights on the concierge. There he sat, primly at his desk, occupying prime lobby real estate and yet taking in no revenue. Compared to the back-breaking work of housekeeping and the frenetic work of the kitchen, the role of the concierge seemed a bit frivolous in such lean times. Out came the schedule, and concierge hours were slashed. In some hotels, a permanent “Off Duty” sign was placed on the desk. (more…)

Guest Feedback: The Devil, the Details, and Pierre

A recent guest took our Lifestyle Concierge quiz and was so surprised by his similarities to Pierre he sent us this letter. We thought you’d enjoy.

To: Mr. Nicholas Gandossi, General Manager

I have just spent an evening at your trendy little address in Vancouver and felt I should convey my observations for the sake of fellow travelers, loungers and food lovers.

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Return of the Intrepid Blogger

It’s me again! Did you miss me? Did you even notice I was gone? Don’t worry, I haven’t returned to my old job as general manager of Opus. I’ve been asked to do a Special Guest Star appearance on this blog. Apparently Katrina has been “busy”, but every time I walk past Glowbal I see her sipping wine on the patio.

[Note from Katrina: FUNNY, Dan. It’s more like guzzling bad coffee on Montreal-bound flights. Now if we’re talking patio-tippling, I believe there have been numerous sightings of an certain author…]

It’s been five looong months since I left Opus to finish my book, and, well, it’s been hell. If I ever questioned whether I loved my job before, I don’t anymore. Managing a hotel is not easy, but writing is ten times harder. Spending all that time with no one to talk to but an evil voice that keeps telling you you’re a fraud can play nasty tricks on your psyche. (That voice used to say the same thing when I was a hotel manager but there were more people around to drown it out).

The good news is, my third book is done and my second, Murder at Hotel Cinema, is out this month. Continuing with the hotel whodunit theme, this one is about the murder of a troubled celebrity at the opening party of a fashionable Hollywood hotel—that is not unlike Opus. When his prized employees become suspects, general manager Trevor Lambert struggles to protect them from the incriminating glare of the LAPD and the prying eyes of reporters, risking everything to expose the killer. Ooh scary! My launch takes place later this month—where else but Opus? After that I’ll be a free agent, so if you know anyone looking for someone to do very little work for lots of money, send them my way.

Truth is, I never fully severed ties with Opus. Not only do I drop in regularly to beg staff to tell me they still love me, but I’ve also done some project work, most recently having updated the Lifestyle Concierge, which will be up and running soon. On a recent visit I was thrilled to see a development proposal announcing plans for a 250-seat restaurant on Opus’s rooftop. Hot! I’m thinking of applying as a suntan lotion boy, but only if I can wear little white shorts and make enough tips to never have to write again. I was also happy to hear about the opening of Koko in Montreal, which I’m told was the party of the year—and no murders! So much for new writing material.

I used to shy away from commenting on the Vancouver hotel scene, but now that I’m a Special Guest Star with no real accountability, I thought I’d put out a few random Deep Hotel Thoughts:

1. Where are the guests going to come from?
It’s fantastic to see all the new hotels under development in Vancouver, but after the 2010 Olympics it’s going to be a fierce market. Only those who offer a superior product will thrive. Go Opus!

2. Does Vancouver need another Fairmont?
Not that Fairmont doesn’t run fantastic hotels, but with the 415-room Fairmont Pacific Rim scheduled to open in mid-2009 there will be four Fairmonts in Vancouver, plus one in Whistler and another in Victoria. Maybe too much of a good thing? I think Fairmont should give one back. We’ll take the new one.

3. Will Hotel Loden ever open?
I remember the drama when Opus was delayed by a few months and can certainly empathize with the opening team at Loden. By my calculation it’s about seventeen years behind schedule, but maybe it just feels that way. Let’s get a move on, builders, it’s lonely on the boutique front and Opus is looking forward to some friendly competition.

Well, that’s it for now. It’s been great reconnecting. Hopefully I’ll be invited back. If not, you can always visit me at www.danieledwardcraig.com. Until then, be cool, don’t forget to tip the maid, avoid hotel rooms with floral bedspreads, and remember to put on a bathrobe before you put that room service cart in the hallway—hotel room doors self-close.

Oh, and don’t forget to enter to win TV Week’s Sex in the City Weekend package, including two nights at Opus with breakfast and parking, spa treatments at Spruce, a collector Sex and the City DVD set and, la pièce de résistance, a night with me at Opus—but no sex, just cocktails and a signed copy of Murder at Hotel Cinema. Good luck!

Lifestyle Hotel: Multiple Personalities

Opus has never claimed to be the clichéd “home away from home”. Unless of course your bathroom at home has floor-to-ceiling windows overlooking the street. I like to compare Opus to “a cool friend’s apartment”, a phrase I appropriated from one of our frequent guests. It captures the hotel’s residential feel and some key design elements.

When I first heard that the hotel’s interior design team, led by the brilliant Robert Bailey (formerly of Architectura, now Stantec), was planning five guestroom décor schemes and 16 layouts, I thought they were crazy. With only 96 rooms, where was the economy of scale? They also planned to paint rooms red, blue, green and yellow. Colours? What about the official colour of every hotel room ever built: beige? They also casually mentioned that some rooms would have windows between the bathroom and bedroom – but no blinds, just a translucent sheer. I managed to win that battle by reminding them that some people travel with their grandmother. But the other design elements remained.

The hotel’s unique design features have made it fun to give tours. What I didn’t anticipate were the clever marketing opportunities the décor schemes presented. For inspiration, the design team created five fictional characters to represent the hotel’s typical guests, and then built rooms around them. Colours, fabrics and furnishings were selected to evoke the diverse lifestyles these personalities represented.

Think of these characters as a friend you’re coming to stay with. If you choose Susan, you’ll get a “stylish and sophisticated” blue room with curvy lamps and sexy fabrics. Susan’s a fashionista from Toronto who’s into the “see and be seen” scene. You’ll also find a selection of CDs and books to match her refined tastes (think opera, Dido and high fashion). After all, what do you do when you stay at a friend’s? You check out her CD collection and snoop through her bookshelf. Maybe you raid the fridge. But be forewarned, it’ll cost you at Opus. Just don’t steal anything like, say, towels or bathrobes or she might not invite you back.

If you’re feeling more uninhibited you’ll probably want to hang out with Billy. He’s a musician-filmmaker from London and his “artful & eclectic” room features lime green walls, whimsical art and faux rabbit-fur ottomans. Billy’s CD collection reflects his love of classic rock (think Kravitz and U2), whereas his books reflect his spiritual side (Ommm). Billy’s a party boy, so be prepared for a long night. Just don’t disturb Bob & Carol; they go to bed early. Bob’s a high tech exec and Carol’s journalist and they’re from San Francisco. Their “tony & traditional” yellow room leans toward comfort and conservative design. They’re not boring, they’re simply more mature and cultured. Oh, and Bob gets a lot of headaches. The CDs and books in this room reflect their fondness for jazz, classical music and higher learning.

Just down the hall you’ll find Mike, a doctor from New York who represents the convention traveler who breaks away from the crowd. His “modern and minimalist” room features cranberry-red walls, contemporary furnishings and edgy photography. Mike likes to dance to the divas and his leisure reading is decidedly non-medical, so be prepared for a blessedly superficial stay. But don’t get the wrong idea, ladies – sometimes Mike travels with his “friend” Steve. Upstairs in the penthouse suite you’ll find Dede, a method actress from Los Angeles and our resident drama queen. Her “daring & dramatic” suite features taupe walls, faux-fur fabrics and provocative art. Her taste in music is diverse but leans toward hip hop. She’s not much of a reader, but occasionally flips through books if there are lots of pictures. If you choose to hang out with Dede, be prepared to binge and splurge.

When Opus opened in 2002 we sent out a casting call for these characters and featured them in a photo shoot (see Billy above) and at our opening party. We’ve since tried to retire them, but people won’t let us. The concept of choosing a room to match your personality (or mood) captures the imagination. The media has written loads of stories about Mike and his friends. Currently, the characters are moonlighting as concierges in our Lifestyle Concierge program: you choose the personality that best suits your lifestyle and they tell you their favourite places to shop, dine and play in Vancouver.

What does the future hold for the Opus personalities? After almost five years, a few nips and tucks are in order. As we introduce new colours, fabrics and furnishings in our guestrooms we’ll update their profiles. Maybe Billy’s evolved into a Bono-like character who uses his fame for charitable causes. Maybe Susan’s career in fashion has taken off and she’s now alarmingly similar to Anna Wintour. As for Bob & Carol, rumour has it that Carol filed for divorce after catching Bob in Mike’s room. And Dede? Undoubtedly she shaved her head, did a stint in rehab and is building an orphanage in Malawi. We’re also planning to bring the characters out of the bedroom and into Opus Bar, where we’ll be featuring a martini inspired by each personality.

The possibilities are endless. One thing I know for sure, the Opus personalities have checked in for the long term, and they’re looking forward to welcoming lots more guests. I’d love to hear which personality you identify with most. And check out CBC’s recent story on the Opus personalities.

Hotel Housekeeping: Lysol Comes to the Rescue

In the past few months I’ve received lots of great stories from readers about their hotel experiences: the good, the bad, the ugly and the hilarious. I encourage you to send me yours by clicking any of the “comments” link below. All comments are monitored, so please keep them clean and brief. Oh, and try to leave the boring parts out.

Now on to my rant. Recently there’s been a barrage of stories in the media regarding a study that found travelers leave a lot more than toothbrushes and socks behind at hotels. They leave germs too. Nasty germs with scary names like rhinovirus that lurk on TV remotes, light switches and hotel pens. In the ensuing panic, many overlooked the fact that the study was conducted before rooms were cleaned, not after. Even more suspect, it was sponsored by Lysol. No bias there.

If you’re going to freak out over germs you should probably be more concerned about the journey to your hotel. Think airplanes, airport bathrooms and taxi cabs. Unlike hotel rooms, which are occupied by one or two people and cleaned from top to bottom prior to your arrival, these places can be virtually festering with rhino-type viruses and God knows what else. Now that’s scary.

Another thing that hotels are battling these days is “amenity creep”. Now before you run off in a panic to take a scalding shower and spray Lysol all over your body, I should explain that it’s not some incurable flesh-eating disease brought on by secretly recycled hotel bath amenities. It refers to the hotel practice of adding new amenities to keep up with changes in technology, lifestyle and guest preferences. These litte extras can range from an eye soother to a spa. When one hotel adds one thing it forces competitors to follow suit, which can lead to the never-ending race known as amenity creep.

Guests appreciate these little extras – as long as they don’t have to pay for them. But they also increase hotel operating costs, and rooms can become so cluttered guests think they’ve walked into an occupied room. There’s something to say for the stark minimalism of the St Paul in Montreal or the Hotel on Rivington in New York, where my room didn’t even have a clock radio.

No one has been hit harder by amenity creep than the housekeeping department, whose job has become increasingly complex and physically demanding. When Westin introduced Heavenly Beds, which consist of “a custom-designed pillow-top mattress set with 900 individual coils, 3 sheets, a down blanket – 3 versions for 3 different climates, comforter, crisp white duvet, and 5 goosedown/feather pillows”, I’m sure room attendants were totally unimpressed. They probably long for the days of a simple foam pad, two flat pillows and a floral bedspread. But guests don’t, so things aren’t likely to get easier.

Opus is not immune to this insidious disease. In fact, we might be a carrier. When we opened in 2002 we stocked our rooms with cordless phones, safes, irons, bathrobes, mini-bars, coffee stations and more, and we’ve been adding things since. Recently, we introduced CDs and bedside books, hand-selected to complement our five lifestyle-inspired décor schemes. Housekeeping staff must match the coloured dot on the CD or book with the colour of the room or they’re fired (kidding). All the more reason not to forget to leave a tip for the room attendant. When I travel I even tidy up my room before the maid arrives. But that’s because I don’t want her to think I’m a slob.

“Technology creep” (I just made this term up; feel free to borrow it, it’s going to be big) is another challenge for guests and staff. When I worked at the Metropolitan Hotel the penthouse suite had a state-of-the-art entertainment system, but no one knew how to work it except for the owner, who lived in Toronto. Last Saturday I spent a night at Opus and experienced technology rage (another new term, also bound to be big). Upon arrival, everything in my room was perfect: bed turned down, curtains shut, stereo playing the first song on the hotel’s Magnum Opus CD. Then the song repeated itself. Again. And again. I spent fifteen minutes trying to figure out how to turn the damned repeat function off, almost hurling it out the window, then finally gave up and switched it off.

Sometimes, silence and simplicity are best.