Archive for the ‘Hotel Industry’ Category

So You Want to Work in Hotels, Part I

June 15th, 2007

I get lots of messages from hospitality students and aspiring hotel workers who read this blog. In fact, an associate professor at San Francisco State University recently emailed me to say the General Manager’s Blog is required reading for his class. For some time now I’ve been promising to write a post about how to get into the hotel business. As the shortage of workers in the hotel industry begins to reach crisis proportions, the time is ripe.

One of the “horror stories” I’ve heard is a Wendy’s in Alberta had to close because they couldn’t find people to staff it. Doesn’t sound like much of a horror story to me. Starbucks maybe, but Wendy’s? All sorts of emergency task forces and working groups and action committees are being formed to address the labour shortage. Which begs the question, wouldn’t our time be better spent working than exacerbating the problem by sitting in meetings? The prospect of not having enough staff to fill positions strikes terror in the heart of hotel managers. Not only are we concerned that service levels will suffer but, more importantly, we’re terrified that we’ll have to do the work ourselves. Don’t be surprised if the next time you stay at a hotel the general manager parks your car and the human resources director fluffs your pillows.

If you’re interested in working in hotels but don’t know where to start, my advice is to get a job in a hotel. Brilliant, I know. My point is that I caution you against enrolling in four-year hotel management program before you know if the industry is right for you. Some people just aren’t very hospitable, and you’d be much better off establishing this before wasting your time and money on a diploma. If you are a good fit, then you’ll have some great practical experience to apply to your studies.

How to get a job in a hotel without experience or education? No problem. Hotels used to be really uppity about hiring the young and inexperienced, but times have changed. Many hotels, particularly big ones, are desperate for staff. This doesn’t mean that even though you have a ring in your nose and a chip on your shoulder you can walk into a high-paying executive position. It means if you are well-groomed, outgoing and have a great attitude you should be able to land an entry-level job. Even a little whippersnapper fresh out of high school can. Yes way.

The key is you have to be open to anything—delivering room service, cleaning rooms, bussing tables, fanning the GM—at any time on any day of the week. Yes, that might mean—gasp—graveyard shifts. We stopped calling them graveyards a long time ago for obvious reasons, so don’t be fooled by euphemisms like “night shifts” or “shift work”. If you want to work in guest services or management, the reality is that night shifts are a right of passage. The great news is you get to witness bizarre things that nine-to-fivers never see. Night shifts make you stronger, more knowledgeable and less afraid of the dark.

If you can’t demonstrate this kind of flexibility then you’re probably not cut out for the industry. A degree in hotel management isn’t going to change that. Save your money and consider a career in banking.

If you manage to land an entry-level job, don’t worry if it’s not your ideal position. Play your cards right and there will be opportunities to move. Work hard and be super nice to everyone, even that bossy lady in HR who made you cut your hair. Never say “It’s not my department” or “I can’t” or “Bite me.” Pay close attention to detail. And don’t steal anything, not even pillow chocolates. Colleagues must respect you, guests must love you and management must remember you. Once you’ve established yourself as an essential and noble martyr, don’t assume you’re entitled to the first opportunity that comes along. It takes time, patience and luck. Years ago, a coworker on the front desk used to apply for every sales position that came available. When she didn’t get them she would bitch to everyone about management’s appalling shortsightedness. She became the Susan Lucci of the front desk, always a contender but never quite good enough. Hm, wonder why.

I realized just how desperate hotels are for qualified people when a colleague from another hotel called me for a reference check on a former employee. The employee had issues, a lot of them, and I was quite candid about not recommending him. A few days later I got a call back. They wanted to know just how bad he really was. Apparently, the staffing situation was so dire they were willing to overlook past transgressions. Until recently, one negative word in a reference check was enough to rule out a candidate. Now hotels are more willing to compromise, which is very scary indeed. Good old Canadian hospitality is in jeopardy.

What’s the solution? One committee suggests bringing retired people back into the workforce and attracting foreign workers, disabled people, youths and aboriginals. All great ideas, but I think we need to be even more creative. What about ex-convicts? They’d be good at making beds. In fact, why wait until they get out of prison—why not hire prisoners? We’d have to keep them shackled, of course, and away from the cash drawer, but I’ve fantasized before about handcuffing wayward employees to their desks. Military personnel are also worth consideration. Their skills with weapons would come in handy in the accounting department collecting bills. We could also import workers from France now that its new rightwing government appears determined to kick immigrants out.

A more obvious solution is to increase wages in the hotel industry. I suggest we start with the general manager. Katrina suggests starting with the director of sales & marketing. Regardless, it would increase operating costs, which would result in higher room rates, but in this economy people have more money, and they should be willing to pay a premium for good service, no? A positive work environment is also important, as are good benefits, training and opportunities for advancement. But now I’m stating the obvious. I’m starting to feel like I’m in one of those task force meetings.

The big question is, if we manage to attract enough employees to staff all these hotels under development, are we going to have enough travellers to fill them? Only time will tell. In the meantime, outgoing, flexible candidates with no previous criminal convictions are welcome to send your resume to careers@opushotel.com.

For more tips on working in hotels click here.

Lifestyle Hotel: Multiple Personalities

March 28th, 2007

Opus has never claimed to be the clichéd “home away from home”. Unless of course your bathroom at home has floor-to-ceiling windows overlooking the street. I like to compare Opus to “a cool friend’s apartment”, a phrase I appropriated from one of our frequent guests. It captures the hotel’s residential feel and some key design elements.

When I first heard that the hotel’s interior design team, led by the brilliant Robert Bailey (formerly of Architectura, now Stantec), was planning five guestroom décor schemes and 16 layouts, I thought they were crazy. With only 96 rooms, where was the economy of scale? They also planned to paint rooms red, blue, green and yellow. Colours? What about the official colour of every hotel room ever built: beige? They also casually mentioned that some rooms would have windows between the bathroom and bedroom – but no blinds, just a translucent sheer. I managed to win that battle by reminding them that some people travel with their grandmother. But the other design elements remained.

The hotel’s unique design features have made it fun to give tours. What I didn’t anticipate were the clever marketing opportunities the décor schemes presented. For inspiration, the design team created five fictional characters to represent the hotel’s typical guests, and then built rooms around them. Colours, fabrics and furnishings were selected to evoke the diverse lifestyles these personalities represented.

Think of these characters as a friend you’re coming to stay with. If you choose Susan, you’ll get a “stylish and sophisticated” blue room with curvy lamps and sexy fabrics. Susan’s a fashionista from Toronto who’s into the “see and be seen” scene. You’ll also find a selection of CDs and books to match her refined tastes (think opera, Dido and high fashion). After all, what do you do when you stay at a friend’s? You check out her CD collection and snoop through her bookshelf. Maybe you raid the fridge. But be forewarned, it’ll cost you at Opus. Just don’t steal anything like, say, towels or bathrobes or she might not invite you back.

If you’re feeling more uninhibited you’ll probably want to hang out with Billy. He’s a musician-filmmaker from London and his “artful & eclectic” room features lime green walls, whimsical art and faux rabbit-fur ottomans. Billy’s CD collection reflects his love of classic rock (think Kravitz and U2), whereas his books reflect his spiritual side (Ommm). Billy’s a party boy, so be prepared for a long night. Just don’t disturb Bob & Carol; they go to bed early. Bob’s a high tech exec and Carol’s journalist and they’re from San Francisco. Their “tony & traditional” yellow room leans toward comfort and conservative design. They’re not boring, they’re simply more mature and cultured. Oh, and Bob gets a lot of headaches. The CDs and books in this room reflect their fondness for jazz, classical music and higher learning.

Just down the hall you’ll find Mike, a doctor from New York who represents the convention traveler who breaks away from the crowd. His “modern and minimalist” room features cranberry-red walls, contemporary furnishings and edgy photography. Mike likes to dance to the divas and his leisure reading is decidedly non-medical, so be prepared for a blessedly superficial stay. But don’t get the wrong idea, ladies – sometimes Mike travels with his “friend” Steve. Upstairs in the penthouse suite you’ll find Dede, a method actress from Los Angeles and our resident drama queen. Her “daring & dramatic” suite features taupe walls, faux-fur fabrics and provocative art. Her taste in music is diverse but leans toward hip hop. She’s not much of a reader, but occasionally flips through books if there are lots of pictures. If you choose to hang out with Dede, be prepared to binge and splurge.

When Opus opened in 2002 we sent out a casting call for these characters and featured them in a photo shoot (see Billy above) and at our opening party. We’ve since tried to retire them, but people won’t let us. The concept of choosing a room to match your personality (or mood) captures the imagination. The media has written loads of stories about Mike and his friends. Currently, the characters are moonlighting as concierges in our Lifestyle Concierge program: you choose the personality that best suits your lifestyle and they tell you their favourite places to shop, dine and play in Vancouver.

What does the future hold for the Opus personalities? After almost five years, a few nips and tucks are in order. As we introduce new colours, fabrics and furnishings in our guestrooms we’ll update their profiles. Maybe Billy’s evolved into a Bono-like character who uses his fame for charitable causes. Maybe Susan’s career in fashion has taken off and she’s now alarmingly similar to Anna Wintour. As for Bob & Carol, rumour has it that Carol filed for divorce after catching Bob in Mike’s room. And Dede? Undoubtedly she shaved her head, did a stint in rehab and is building an orphanage in Malawi. We’re also planning to bring the characters out of the bedroom and into Opus Bar, where we’ll be featuring a martini inspired by each personality.

The possibilities are endless. One thing I know for sure, the Opus personalities have checked in for the long term, and they’re looking forward to welcoming lots more guests. I’d love to hear which personality you identify with most. And check out CBC’s recent story on the Opus personalities.

SOS From Island Paradise

January 15th, 2007

An important step in a well-rounded hotel manager’s career is getting overseas experience. I’m proud to say that I have overseas experience – all of one month’s worth. I alluded to this story last June, and since then a number of readers have asked for the sordid details. So here goes.

In 1996, a hotel company approached me about a job as director of sales & marketing at a luxury resort in Palau. I wasn’t keen on living on a tropical island, but they assured me it would be my base only and I’d be traveling around the world on business at least six months a year – in Australia, Europe, Asia and North America. It sounded too good to resist. I signed a two-year contract, gave up my apartment, job and happy Vancouver life, and told friends I wouldn’t be back for at several years because this was the beginning of my life as an international hotelier and playboy.

A month later I was back.

The problem had little to do with Palau itself, which is one of the most beautiful places I’ve ever seen, a chain of 200 islands in the South Pacific, with friendly people and some of the world’s best scuba diving. It had more to do with me. Things started off badly when, upon arrival, I learned that the travel budget had been axed. In the next six months I’d be going to Korea and Taiwan and nowhere else. Island fever quickly set in.

During my first week I attended a 5-day orientation session that could have been covered in an hour. In week two I wrote the resort’s marketing plan, reorganized the office, designed a series of ads and launched a marketing campaign. By week three I had nothing to do. The bulk of my job involved printing form letters, placing them in envelopes and mailing them. I took four years of university for this? To keep from going insane I learned to lick envelopes very, very slowly. Still, I could get a day’s work done in the first half-hour. I would have just called it a day and headed for the beach, but face time was important at this resort.

Staff always seemed busy, although I wasn’t sure why. The phones rarely rang, there was no email, and faxes were reserved for emergencies. When I realized life was going to be like this for two long years I decided it was an emergency. I scribbled “Get me the hell out of here!” on a piece of paper and faxed it to a colleague in Vancouver. I never heard back. During lunchtime I’d go for long walks and contemplate hurling myself into the ocean. At night I was obliged to attend the resort cocktail party and schmooze guests, which I found particularly difficult because I hated them for being happy and tanned while I was miserable and pale.

Shopping on the island was interesting. When I needed sunglasses I was forced to choose between a pair of Minnie Mouse sunglasses and some bad-ass Terminator sunglasses. I opted for the latter, which did little to boost my popularity on the island. The GM let me drive the resort’s beat-up old car, which was nice, except, being Japanese-made, its steering wheel was on the right side. One day I lost my bearings – maybe it was the sunglasses – and swerved onto the shoulder of the road, almost taking out a local. I came so close I heard his sharp intake of breath. This didn’t help my popularity either.

It wasn’t all bad. One day the GM took me to Jellyfish Lake, hidden in a crater at the centre of one of the islands. The lake is full of enormous jellyfish that, through some ecological phenomenon, have lost their sting. You may remember it from Survivor: Palau, when it was featured as a prize in a reward challenge. We swam through schools of them, tossing them around like balls of Jell-o. Maybe it wasn’t so bad here after all, I thought. The next day I was evicted from my gorgeous room at the resort and relocated to a dark, prison-like apartment in Koror. That’s when I began to plan my escape.

Word got around that I was lonely. One night there was a knock on my door and a Palauan woman about twice my size stood grinning at me, smelling strong of perfume. I thanked her and sent her away. I was lonely, but not that lonely. Another night the resort’s ex-pats invited me to a party. I arrived hours late and angry, having driven around the island several times, lost in the total darkness among the winding roads. The party was in a garage. I was sipping beer, trying to look happy, when an enormous coconut crab (see above) fell from the rafters and landed on me. Have you seen those things? They’re the largest terrestrial anthropods on earth and look like those creatures in Alien. Everyone laughed. I almost fainted.

Within a few weeks I decided I had made a terrible mistake. I was a city guy, not an island guy. I went to see a travel agent. That afternoon, by coincidence, resort staff surprised me with a welcome reception. I didn’t have the heart to tell them I had just booked a flight home. The next day I broke the news to the GM. He didn’t believe me, and who could blame him. What kind of fool would fly halfway around the world to accept a job in paradise, only to go home after a month? Me, apparently.

As far as I’m concerned, those contestants on Survivor: Palau got off easy. At least I now know that island paradise is not for me, unless I’m on vacation. Chalk it up to experience – overseas experience.

Guests Behaving Badly

November 24th, 2006

Last weekend was a challenging one at Opus. You would have thought it was a full moon. Maybe the incessant rain and contaminated water seeped into our brains. Whatever the reason, by Sunday three of our guests had been blacklisted. They won’t be welcome back.

Of course, I never divulge the identity of guests, but I will say that one decided to hold a very loud party in his suite, and was indignant when we shut it down. He was even more belligerent the next day when we informed him he’d have to pay for the room charges of his neighbour, whose room and tax were refunded due to the disturbance. We didn’t press the issue when things got ugly, but we also won’t be registering him again.

Guests who arrive without a reservation are often suspect. Of course, lots of perfectly decent people rent hotel rooms spontaneously. But for some reason same-day reservations are the most likely to cause trouble. “Cash-only” guests are a red flag too, which is why some hotels won’t even register them.

Another challenging guest this weekend was a drag queen. I passed him in the lobby on Friday night and he looked fabulous – tall, thin and glamorous, with big blonde hair and lots of makeup. It was cool having a drag queen in residence, I thought at the time; added some colour to Opus. Unfortunately, it added a bit too much colour. I guess he didn’t like the colour of his room, because he repainted it – with his makeup. It was everywhere: carpet, walls, doors and bedding, resulting in a large cleaning bill. Bad drag queen, bad.

The third guest had a steady stream of, um, “rentals” (an industry term) to his room whom he claimed were his “nieces”. One got off on the wrong floor late in the night and knocked on another guest’s room to offer her services. The couple politely declined, and promptly called the front desk. That’s all I’ll say on this issue.

Oh, and another guest punched a hole in the wall of his room. But he fessed up (people usually neglect to mention these things at checkout, like we’re not going to notice). And he was gracious and apologetic, offering to pay for damages. So we’ll let him come back. We all have our bad days.

When I was duty manager at the Pan Pacific we used the term “UD”, for Undesirable, to identify a visitor who might cause trouble. One afternoon a scruffy-looking guy in a lumberjack’s coat came to the front desk and asked me for a room. Deciding he was a UD, I politely informed him that the hotel was sold out. I guess he didn’t believe me, because he went across the street and called Reservations, who said, “Sure, come on over! We have lots of rooms”. He did, and marched right up to me, yelling and swearing. Turns out he was an executive with Truck Loggers Association, one of the hotel’s top clients. Oops. Suddenly, a room was available.

At Opus we welcome people from all walks of life, and we don’t judge their conduct, as long as they respect their environment and don’t do anything illegal or harmful. Fortunately, for every misbehaving guest there are hundreds of wonderful guests. Because the safety and security of guests, employees and property is paramount, sometimes we’re forced to be less understanding and compassionate that we’d like. Sensitivity and tact are essential. I can picture Dawn, our very-pregnant Guest Services Manager, sweetly but firmly informing the guest who had the party in his suite that he won’t be welcome back. Ever. I’m sure she handled it brilliantly.

Sometimes I miss my days in operations. But only sometimes.

Hotel Housekeeping: Lysol Comes to the Rescue

November 9th, 2006

In the past few months I’ve received lots of great stories from readers about their hotel experiences: the good, the bad, the ugly and the hilarious. I encourage you to send me yours by clicking any of the “comments” link below. All comments are monitored, so please keep them clean and brief. Oh, and try to leave the boring parts out.

Now on to my rant. Recently there’s been a barrage of stories in the media regarding a study that found travelers leave a lot more than toothbrushes and socks behind at hotels. They leave germs too. Nasty germs with scary names like rhinovirus that lurk on TV remotes, light switches and hotel pens. In the ensuing panic, many overlooked the fact that the study was conducted before rooms were cleaned, not after. Even more suspect, it was sponsored by Lysol. No bias there.

If you’re going to freak out over germs you should probably be more concerned about the journey to your hotel. Think airplanes, airport bathrooms and taxi cabs. Unlike hotel rooms, which are occupied by one or two people and cleaned from top to bottom prior to your arrival, these places can be virtually festering with rhino-type viruses and God knows what else. Now that’s scary.

Another thing that hotels are battling these days is “amenity creep”. Now before you run off in a panic to take a scalding shower and spray Lysol all over your body, I should explain that it’s not some incurable flesh-eating disease brought on by secretly recycled hotel bath amenities. It refers to the hotel practice of adding new amenities to keep up with changes in technology, lifestyle and guest preferences. These litte extras can range from an eye soother to a spa. When one hotel adds one thing it forces competitors to follow suit, which can lead to the never-ending race known as amenity creep.

Guests appreciate these little extras – as long as they don’t have to pay for them. But they also increase hotel operating costs, and rooms can become so cluttered guests think they’ve walked into an occupied room. There’s something to say for the stark minimalism of the St Paul in Montreal or the Hotel on Rivington in New York, where my room didn’t even have a clock radio.

No one has been hit harder by amenity creep than the housekeeping department, whose job has become increasingly complex and physically demanding. When Westin introduced Heavenly Beds, which consist of “a custom-designed pillow-top mattress set with 900 individual coils, 3 sheets, a down blanket – 3 versions for 3 different climates, comforter, crisp white duvet, and 5 goosedown/feather pillows”, I’m sure room attendants were totally unimpressed. They probably long for the days of a simple foam pad, two flat pillows and a floral bedspread. But guests don’t, so things aren’t likely to get easier.

Opus is not immune to this insidious disease. In fact, we might be a carrier. When we opened in 2002 we stocked our rooms with cordless phones, safes, irons, bathrobes, mini-bars, coffee stations and more, and we’ve been adding things since. Recently, we introduced CDs and bedside books, hand-selected to complement our five lifestyle-inspired décor schemes. Housekeeping staff must match the coloured dot on the CD or book with the colour of the room or they’re fired (kidding). All the more reason not to forget to leave a tip for the room attendant. When I travel I even tidy up my room before the maid arrives. But that’s because I don’t want her to think I’m a slob.

“Technology creep” (I just made this term up; feel free to borrow it, it’s going to be big) is another challenge for guests and staff. When I worked at the Metropolitan Hotel the penthouse suite had a state-of-the-art entertainment system, but no one knew how to work it except for the owner, who lived in Toronto. Last Saturday I spent a night at Opus and experienced technology rage (another new term, also bound to be big). Upon arrival, everything in my room was perfect: bed turned down, curtains shut, stereo playing the first song on the hotel’s Magnum Opus CD. Then the song repeated itself. Again. And again. I spent fifteen minutes trying to figure out how to turn the damned repeat function off, almost hurling it out the window, then finally gave up and switched it off.

Sometimes, silence and simplicity are best.

I’m Baaaaack! Did You Miss Me?

October 11th, 2006

First up, thanks to Katrina for filling in for me during my vacation. When I read her posts and saw how brilliant they were, I thought, “That brazen little upstart is so fired.” But I’ve since learned to accept being upstaged, and I quite like the idea of a backup for times of low inspiration or excessive workload.

Like now. It’s budget time at Opus, and the reality of having been away for a good part of September is sinking in. This is the busiest time of year for hotel managers; we’re trying to focus on planning for the upcoming year at a time when our hotels are still full of guests who need our attention. Which means lots of extra hours.

Not that I’m complaining. Planning for the upcoming year is always exciting, and I’ve got some great ideas after my recent travels. Right now I’m struggling to find a catchphrase for Opus Hotel’s 2007 plan. In previous years we rolled out our “best boutique experience” vision and a “focus on innovation” strategy, but this year, our fifth in operation, calls for something that reflects how established we now are as a business. I thought of “resting on our laurels” or “less work, more pay” but I doubt it’ll fly with the owners. I’m thinking the best strategy is to stabilize: to secure our guests’ loyalty, our staff’s eternal dedication and our positioning as Vancouver’s #1 boutique hotel.

Phew, glad that’s over. Now I’ll share a few observations from recent trips to Seattle, Paris, Rome, London, Montreal and Toronto, where I checked out about 30 hotels.

· Parisians are a lot nicer than they used to be. Maybe it’s because my French is marginally less deplorable than on previous visits. Or maybe they’ve realized that France is the most visited country in the world, and if people stop coming they will have no one left to condescend to. Whatever the case, merci bien. It made my trip all the more pleasurable.

· At the lounge in Hotel Le Meurice (where, you may recall, I wanted to stay but refused to pay $1300 per night) a simple vodka tonic is 24 Euros, or CDN $35. Thank God I was being hosted. It’s a beautiful hotel with impeccable service, but I’m glad I didn’t stay there. It’s too fussy and old-world for my tastes, and the drinks are far too expensive.

· More to my liking in Paris were Murano, Hotel Costes and the new Kube. Located in a rather dodgy part of the 18th arrondissement, Kube is home to Ice Cube (how cute), a bar made of 22 tons of ice. For 38 Euros (CDN $55) you get ½ hour to sample unlimited Grey Goose vodka blends out of hollowed-out ice cubes. The temperature is kept at a balmy -5, but staff very thoughtfully supply coats and gloves.

· In London, the lobby of the Sanderson Hotel, designed by Philippe Starck and part of Morgan’s Hotel Group, still looks modern and fresh. The bar is hugely popular, and the courtyard is stunning, but we couldn’t help but notice all the working girls preying on international playboys.

· Back in Canada, I stayed at the Drake in Toronto, which lived up its hype. With only 19 rooms it’s more a cluster of bars and restaurants than a hotel, but rooms are well thought-out and inexpensive, and service is great, provided you don’t mind staying on the fringes of Queen West.

· In Montreal we encountered an impressive doorman when we dropped by Hotel Le St. James. Miguel greeted us warmly, sat us down and gave us an overview of the hotel that would put your average sales director to shame, then introduced us around to other staff. Other hotels we liked include Le Germain, the Nelligan, Place d’Armes, Le Godin and the Gault.

· I’ve admired W Hotels for years, but I fear they’re losing their edge. It’s the world’s fastest growing luxury hotel brand, but the look hasn’t evolved much. Service remains inconsistent (some staff interpret the “whatever” philosophy much differently than management intended) and it’s over-branded; you can read only so many cute plays on “W” words before it becomes annoying. Problem is, W appeals to a fashionable crowd whose ever-changing tastes are tough to keep up with, particularly for a hotel chain. Let’s hope they address these issues as they plan for 2007.

· The new Hotel 1000 in Seattle looks awesome.

I could go on and on and on about my travels (as my friends and colleagues will attest), but I’ll leave it at that for now. It’s time to get back to my budget.

Appropriation, the Highest Form of Flattery

August 25th, 2006

Sometimes I miss the days when I was in sales. I got to travel all over the continent at the company’s expense and – my favourite pastime – check out other luxury hotels. This job keeps me chained to Opus most of the year. But this fall will be a heavy travel month for me.

On Sunday I’m going to Seattle for Opus Hotel’s annual sales & marketing retreat – or, as they say in ultra-positive business speak, “advance”. We’re staying at The W, where we’ll conduct sessions on 2007 marketing, sales and brand evolution. We’ll also check out the latest & greatest in Seattle hotels and see if anyone is doing anything new and interesting. If so, we plan to steal their ideas and try to pass them off as our own, which will make our sales & marketing plan all the more impressive. We won’t feel bad, because Seattle is stealing a lot of Vancouver’s Alaska cruise business. I guess they need it, with Hotel 1000 recently opened and a Four Seasons and Pan Pacific on the way.

After Seattle, in case you missed all my gloating in previous posts, comes my vacation in Europe. Unfortunately, my expensive tastes will have to take a holiday with me, since I’m not prepared to pay 500 Euros for a good hotel. So, I’ll be slumming it in cheap, likely roach-infested B&Bs, hoping no one recognizes me. The day I get back Opus is holding our 4th anniversary staff party at the Rowing Club. I’ll probably be so jetlagged staff will have to prop me up in a corner and slap me awake every so often. But they’re used to that from meetings.

Next I’m off to Toronto for a Tourism Vancouver media event. I’ll be staying at The Drake, which gets lots of great buzz, so I’m hoping to appropriate ideas from them too. From Toronto I fly to Montreal for our annual executive retreat – um, I mean advance. We’re there to plan for 2007 and to check out what’s new and hot in hotels, lounges and restaurants. Each night we’ll be staying at a different hot boutique hotel – Le Germain, the St Paul and Godin in case you were thinking of sending us an amenity.

Last year we held our executive advance in New York. In 72 hours we checked out 50 hotels, restaurants and lounges. We had strict, oppressive rules like only one drink per venue to ensure we were always on the move. We stayed in a different hotel each night – 60 Thompson, Hotel Gansevoort and Hotel on Rivington – all super cool in their own way. Norah, our New York publicist, got us on the list at some of the city’s most popular clubs like Marquee, Bed and Double Seven. Being ushered past the waiting masses through the velvet ropes made us feel extremely important – until the doorman at Bungalow 8 told us he didn’t care if we were on the list, we weren’t getting in, now scram. We had to skulk past all the people we had just smugly marched by.

In New York we had hoped to steal lots of great ideas, but we learned more about what not to do. At one hotel a front desk agent and bellman had a fight in front of us over showing a room. The bellman finally agreed, and was sullen, disinterested and chewing gum for the whole tour. We suddenly understood how Russell Crowe felt at the Mercer.

If these retreats/advances sound awesome, they are. We get out of town, brainstorm, analyze, commend and critique, all in an urban, inspirational environment. The investment always pays off, and it’s been a key part of Opus Hotel’s success. When I say we steal ideas from other hotels, I say it partly in jest. As an independent we try to keep on the cutting edge of everything, so we don’t often encounter ideas we haven’t already thought of. It’s more common for other hotels to steal ideas from us. But as they say, imitation is the highest form of flattery.

In my absence Katrina, our DOSM, has promised to write a post or two. Whenever I ask her what she plans to write she breaks into a wicked cackle. Remember, Katrina, it’s performance review time in November.

I’m sure you’ll enjoy hearing from Katrina. Have a great few weeks.

The Tyranny of the Mistreated Traveller

August 11th, 2006

I’m still smarting from a review posted on a travel website recently by an unhappy guest. It’s hard not to take these comments personally. I’m passionate about the hotel, as are my staff, and we want everyone to love Opus. The frustrating thing is the review is anonymous, so I can’t respond and try to make things right.

With the ever-increasing popularity of websites like TripAdvisor, Fodors and Yahoo Travel, consumers are more empowered than ever, and hotels are at their mercy. Travellers can now bypass the propaganda on the hotel’s website and go direct to its guests for the real story. The day we hoteliers have always feared has arrived, God help us all. No more smoke and mirrors!

As a traveller, however, I love this new trend. Problem is, consumers don’t always agree. In my search for hotels in Rome for my upcoming vacation, I’ve come across hotel reviews ranging from “THIS HOTEL ROCKS!” to “THIS HOTEL SUCKS!” Which do I believe? Since the reviews are anonymous, how do I know that the “ROCKS!” reviewer isn’t the hotel manager, or his mother? If I follow his advice and it turns out the hotel really does suck, how can I hunt him down and hurt him for spoiling my vacation?

Fortunately, many of these sites rank hotels and give averages, so negative and positive comments tend to balance out. There are also helpful tips and entertaining anecdotes. Whenever I want to feel better about myself I read up on the “worst rated” hotels. Some sites even feature amateur photos. But even the most beautiful hotels look kind of scary without a professional photographer, stylist and supermodels posing as rapturous travellers. As for bogus reviews, TripAdvisor claims to review all submissions before they’re posted, and penalizes hotels for fake reviews. I don’t know why a hotel would spend time fabricating reviews anyway; it only sets up false expectations. I’d rather focus on fine-tuning services to generate authentic reviews.

The immature, spiteful side of me sometimes wishes there was a website for hotels to rate guests. I’d give a “not impressed” rating to the guest who trashed a room last weekend and was found naked, drunk and bleeding from the you-know-what in the hallway after getting a Prince Albert (look it up at your own risk!). And I’d give a “very disappointed” rating to the guest who wrote a scathing, libelous letter about me that was published in Condé Nast Traveler after her car was towed from a clearly-marked no-parking zone and I refused to reimburse her. That happened 12 years ago, but I’m still mad. Otherwise, I’d write rave reviews about Opus guests, who are generally well-traveled, super-cool, and spend lots of money. Oh, except for the guy who checked in a few months ago and racked up over $4,000 in charges – with a stolen credit card. I’d probably give him a “do not recommend.”

If you have a bad hotel experience my advice is to contact the general manager directly and give him or her a chance to fix things. Try not to embellish your story or say nasty, malicious things about staff. Listing all the important people you know personally won’t really advance your case, either. Stick to the facts, and present a fair assessment of your experience. If you want compensation, say so. If you’ve been mistreated, any respectable general manager will acknowledge this and will make amends. We didn’t work our way up the ladder in the hospitality business from being petty and defensive.

If you’re not happy with the response, then by all means go ahead and publicize your experience on a travel website. But again, give a fair, rational assessment, which will lend you greater credibility. Try to avoid hyperbole, as in “it was the absolutely most unbelievably worst experience ever in my whole entire life”. Also, go easy on the CAPITAL LETTERS and exclamation marks!!!!! You risk being written off as an embittered, raving, possibly unstable person.

I’m always appreciative when guests take the time to provide feedback, good or bad. Either way, it helps me understand what we’re doing right and what we can do better. Fortunately, I get loads of positive comments and very few negative comments. But it’s the negative comments that keep me up at night. It’s like throwing a party and everyone but one person shows up, but instead of celebrating the amazing turnout you spend the night in a corner obsessing over why that person didn’t show. If you’re like me, you’ll do everything you can to ensure that person shows up next time and has a great time.

Guest comments are always welcome at comments@opushotel.com. All are reviewed and answered by me – unless they’re anonymous.

Rates and Favours

July 26th, 2006

After meeting Stephen Perrine recently, Editor-In-Chief of Best Life magazine and all-around great guy, I picked up the current issue and came across an article by Peter Greenberg, author of Hotel Secrets From the Travel Detective. Mr. Greenberg advises readers looking for hotel room upgrades to call ahead to the general manager or director of sales and establish a relationship. This explains the calls I’ve received lately, seemingly out of the blue, from guests wanting to chat.

I think I speak on behalf of all general managers when I say I hope not many people take Mr. Greenberg’s advice. We’re always happy to hear from guests, but we’re not so eager to hear from guests looking for a free upgrade. If you’re determined to get an upgrade, my advice is to request one at the time of reservation. If the agent can’t confirm it then, ask him or her to note it on your reservation, with a reason for the request if you have one. Management reviews arrivals each day, and they are in the best position to upgrade you if something is available. But don’t have a hissy fit upon arrival if it hasn’t been granted. If you really need a bigger room, pony up.

When hotel managers travel we try to take care of one another, offering a special rate, upgrade or amenity, and sometimes even a comp room. If this sounds like favouritism, it is. GMs are “Connectors”; we have a vast network of contacts in the travel industry and we talk about our brand experiences ad nauseum to anyone who will listen. People come to us for recommendations, and we’re always happy to dispense our sage advice. So it’s in our best interest to recruit one another as brand advocates. It’s also nice to have a deposit in the favour bank.

Before I travel I go online to see where I want to stay, then email the general manager to request an industry rate. I almost always get a favourable reply. Except last week, when I contacted Hotel Le Meurice in Paris. It’s more old-world than I tend to like, but I thought it would be fun to experience, and I’ve heard great things. I almost fell to the floor when I saw their rate: CDN $1,292 per night. They were also offering a “Decoding Da Vinci” package, which I thought was a bit unoriginal and bandwagon-ish, but only because I’m (apparently) the only person on earth who thought the book was semiliterate pulp. (Oops, so much for Dan Brown ever staying at Opus). My request for an industry rate was met with a polite but resounding “Non!” September is peak season, my contact explained, and no discounts are available, not on any day, not at any time, not for anyone. Tres désolée.

I was disappointed, but I do respect the decision, even admire it, and certainly envy it. Oh, to be in a position to banish discounts entirely – let them eat cake! Hotel managers understand better than anyone that peak season – or any busy time – is not the time to ask for favours. We must make hay while the sun shines. So please don’t ask us for a seniors rate for your Aunt Sally during the 2010 Winter Olympics.

As for upgrades, hotels are becoming as tightfisted as airlines. When I worked as a sales manager at Canadian Airlines I was overwhelmed with requests for upgrades, special fares and free flights. I learned from my manager that the industry was changing, and we no longer gave things away, not without a trade of equal value. Unfortunately, this change didn’t happen fast enough for Canadian; they went bankrupt. The same principle applies to hotels. If you want a gift certificate for your golf tournament, be prepared to convince us how the exposure will benefit the hotel. Charities are an exception, but even then the hotel benefits by generating goodwill, helping a good cause, and making staff feel magnanimous.

Incidentally, Mr. Greenberg’s name looked familiar to me, so I looked him up in Guest History, the hotel’s equivalent of Google. Sure enough, he stayed at Opus a while back. Did he get an upgrade? Even better.
He got a comp room.

Hotel Confidential

July 14th, 2006

At Opus we host lots of media, and in return they write stories about Vancouver and (we hope) say great things about us. Recently I’ve been approached by writers of travel blogs like vagablond.com who want write a review. Tech companies and celebrity publicists have long recognized the ability of popular bloggers to generate buzz. But only recently has the travel industry begun to catch on.

Yesterday I had lunch with a colleague, Mika, from Tourism BC, who told me she wants to host a media fam comprised solely of bloggers. I think it’s a brilliant idea. Now that I’m a blogger, the importance of bloggers in my mind has increased dramatically.

For those not familiar with the term “fam”, it is short for familiarization trip. Hotels and tourism bureaus host groups of travel agents, meeting planners and corporate bookers to allow them to experience a destination firsthand. The objective is show them such an amazing time that they go home and tell everyone. Everything is usually free, which makes me think that bloggers would be very enthusiastic participating.

When Opus first opened we hosted all sorts of fams to get the word out, giving free accommodation to anyone remotely influential in the travel industry. We now restrict fams to media groups and film companies, who generate the best results. For media fams, our publicists in LA and New York corral journalists from a variety of outlets. We put them up for a few nights, host a dinner, and hook them up at various spas, restaurants and attractions. Past notable participants include George Wayne of Vanity Fair and Grant Stoddard of Men’s Health.

One of our more memorable media fams took place at the same time Anthony Bourdain, bad boy chef and author of Kitchen Confidential, was staying at Opus. We invited him to our reception, and over champagne he enthralled us with anecdotes about his life as a celebrity chef and hedonist. Moments earlier, Ben Affleck and Jennifer Garner had been spotted in the lobby, so everyone was feeling that Opus was quite a fabulous place to be.

Then I noticed smoke billowing from the behind of a man Anthony had arrived with. He had unwittingly backed up against a candle and set his jacket on fire. The jacket went up in flames, everyone screamed, and the man ran around in circles crying out for help. Someone yelled at him to remove the jacket, which he finally did, throwing it to the floor. We all poured our drinks on it (a waste of good champagne), and a banquet server stamped it out.

The man was not hurt, but he was very angry. After uttering veiled threats about suing the hotel, he marched off in a huff, clutching his smoldering jacket, never to be seen again. It turned out that he was not with Anthony; in fact, no one knew who he was. Still, I feared that every piece written by these journalists would start with this story, the lesson being not to crash a party at Opus or you may be set on fire. Fortunately, they focused on the more positive aspects of their stay.

Anthony Bourdain swept into Vancouver once again a few weeks ago, on a tour to promote his new book, The Nasty Bits. I haven’t read it yet, but I loved Kitchen Confidential. We held a reception for him, where he once again regaled local media and staff. Fortunately, this time no one was set on fire.