As a few of you may have noticed, I’ve sorely neglected updating you on the life and antics at Opus Hotels via the blog. I have a long list of fabulous excuses but will spare you most of them. Suffice it to say, life has been on fast forward here since my boss, mentor and dear friend Daniel left to become a full time ‘auteur’ and left me trying (impossibly) to fill his large and stylish shoes.
When Dan pushed the daunting list of activities across his desk that I needed to pick up after his departure, he made me promise to blog often, wittily and well. While I’d had fun subbing in for him in the past, I’d never considered the pressure of actually coming up with (relevant and interesting) things to say on a regular basis. Needless to say, I’m suffering a case of mild inadequateness that comes from attempting to follow his blogger footsteps. Hm, let’s see … he left to pursue writing as a full time career; media have gushed over his witty blog; students in hotel schools have been assigned to read his blog; and now I have to step up to perform? But here I am, on my 4th flight from Montreal in 8 weeks, resolutely starting my first solo post. It feels good.
I’ve been spending a lot of time recently at Opus Montreal planning the usual spate of marketing and communication activities. In this case, they’re directed at the spring 08 opening of what will be Montreal’s hottest, newest drinking and eating establishment. (More on that next post). As most marketers will tell you, it’s no longer enough to take out a couple of ads and hope the masses will come. Nope, it’s all about social marketing nowadays. I imagine I’m speaking to the knowledgeable and converted, but in the past year I’ve turned away from all but the most nominal advertising efforts (to the dismay of persistent sales people flogging ad space) and have become a convert to the merits of SEO, social marketing, viral campaigns and more. As head of marketing for a couple of stylish and contemporary boutique hotels, it’s my job to stay current on the latest trends. If Opus doesn’t chart this territory, who will – the Ritz?
I confess I’m still grappling to understand these various mediums though. For gawd’s sake, I must be the last person standing who hasn’t succumbed to Facebook – yet. [I’ve been informed there’s a user group for people who swore they’d never join … like me.] Fortunately I have some really smart (and patient) people around me that guide me ever so slowly through the differentiators between Facebook and Myspace, Flickr and Youtube, Ebooks and Widgets, the list goes on! Last week, we created a Facebook Business Page for the Opus Hotel and had almost 300 fans join in less than a week! Our page features an events calendar, photos from previous parties, reviews and a discussion board. (Since Valentine’s Day is around the corner, you may want to check out our rocking Valentine’s event featuring London’s own Housexy by Ministry of Sound.)
As I plan the much anticipated spring launch at Opus Montreal, I’m actually getting excited about building our Facebook business profiles and sharing up-to-date information with you through this blog. We’ll even have a weekly video showing the progress of construction. If you come across hotels or bars that demonstrate particular Facebook or blogging brilliance, I’d love to hear from you.
I’m looking forward to adding ‘blogger’ to my bio. Stay tuned for my soon-to-be-created Facebook profile. Look for it under “Groups for people who swore they’d never join”.
In 2007, a traveler wrote the following review of Opus Hotel Vancouver on TripAdvisor: “The GM who thought he was Ian Fleming was a real detriment to a great trip. Shame – let’s hope the hotel sees sense and releases Daniel to make another movie.”
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